Tampere Smart City Expo & Conference

Tampere Smart City Expo & Conference seeks solutions to utilise the metaverse

The international Tampere Smart City Expo & Conference offers human-centric smart city development and the latest ICT solutions June 6–7 2023 at Nokia Arena, Tampere, Finland. Seeking to uncover the ultimate urban metaverse, the event provides the most current and industry-leading program.

Media accreditation for the event is now open.

The Expo shares key players in the fields, topical speeches and panels, as well as rewards the number one factors in smart city development and digitalisation. The Conference will focus on topics such as Web3 technology, sustainability, AI and mobility. The keynote speeches at the Main Stage of the Expo will be given by Belinda Gerdt, Global Marketing Lead at Philips, and Christina Yan Zhang, CEO at the Metaverse Institute.

Belinda Gerdt | From Reactive Past to Predictive Future

Over the coming decades, the use of technology by companies that will win the race to provide the best experiences will be turned upside down with profound implications for every aspect of their business, from customer experience, to core operational processes, to the very nature of their products and services. To meet and exceed customer expectations without continuous input from customers, we have entered the predictive era, ushering out a decades-long reactive past.

In the reactive past (“application first”), data flew “downward” from the applications that powered business in small drops or completely disappeared into the darkness of systems, organizations, and silos. For the customer to gain a next level of service, a new form was required to be filled or a new number needed to be called.